Featured work

Selected work.

Experiential activations, AR builds, and AI-assisted production work, from pitch to shipped experience. Each project below includes the challenge, my role, and the result.

• 01 / 09Experiential Activation

  WNBA Draft

  Role

  Producer

  Instagram red carpet activation for WNBA Draft arrivals. Produced the on-site activation from concept through delivery, generating 700K+ impressions in 48 hours.

  Lens StudioBlenderMeta Spark

  Read the case study→
• 02 / 09Experiential Activation

  Threads Taiwan Anniversary

  Role

  Producer

  Client

  Meta / Threads

  Threads anniversary experiential activation. Pitched to the client ideas for the activation, and built the experience. Coordinated vendors and managed the production timeline.

  Meta SparkBlender

  Read the case study→
• 03 / 09Experiential Activation

  BRIT Awards

  Role

  Producer

  Client

  Meta / BRIT Awards

  Pre-awards brunch activation in London. Remotely reviewed and approved fabrication specs, size and quality, for large-format printed screens ahead of on-site installation.

  Meta SparkBlender

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• 04 / 09Experiential Activation

  Sistas In Sales Summit

  Role

  Producer

  Client

  Snapchat / Sistas In Sales Summit

  Branded photo booth activation for the summit. Coordinated with vendors on activation details and led on-site setup and execution.

  Lens StudioBlender

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• 05 / 09AI Build

  Magic Cabinet

  Built a custom mood board and AI-generated visuals for a client's AI home renovation app pitch video. Cut production time up to 75% on certain deliverables, reduced revision cycles by 30%, and delivered 80% cost savings while managing 20+ branding and video assets.

• 06 / 09Experiential

  Experiential Store Remake

  One space, reimagined for three different activations, showing how AI can reinvent a room for any brand moment.

  Nano BananaCanvaMidjourney
• 07 / 09Spatial

  Retail AI Innovation

  Using AI to build floorplans and reimagine spaces to a client's brief, keeping accuracy and clear flow. A moodboard brought to life.

  MidjourneyNano BananaFloorplanning
• 08 / 09AI Build

  Design Gen

  Built an AI-powered kanban CRM independently using Claude, Lovable, and Supabase. My strongest proof point that I build AI tools, not just use them.

• 09 / 09Program Operations

  Event Space & Production

  Role

  Program Operations Coordinator

  Client

  Meta / Marketing & Communications

  Managed full event lifecycle for Meta's Marketing and Communications team, including venue logistics, vendor coordination, AV, catering, and technical requirements for high-visibility programs. Built tracking systems and streamlined reporting workflows that reduced manual work by 30%, becoming the team standard process.