Product Animation

FLYING PHONES!

Created this video to display animations while in realistic worlds. This video was recorded within a Virtual Reality Headset. I love that the phone can interact with the user as the video progresses.

Systems used:

  • Blender

  • Adobe After Effects


 
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences.

Sha-Mobile: Augmented Reality comes to Life!

This was a very exciting project. I created a 3D electronic store with interactive animations within the store. Being able to walk into my own animation was a great feeling. This is a great use to show consumers what they will experience when entering a clients store.

Systems used:

  • Blender

  • Adobe Aero

Inspiration

  • Interactive Augmented Reality


 
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences.

Life Begins After Coffee

I was super excited about this animation because it gave me a chance to add a layer of storytelling.  I included more full scenes, seeking to capture the outside of the cafe and relaxed vibe inside of it. You’ll notice the mood change of the coffee bean moving from somber (before enetering the cafe) and upbeat (after enjoying a nice, bold roast).

Systems used:

  • Canva

  • Blender

  • Photoshop

Inspired by…

  • I’m a secret coffee lover. I make a mean cold-brew!

  • Storytelling


 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences. 

Pop Open a Can of Sharzi!

This was my first attempt at liquid animation! I mixed realistic backgrounds (summery beach scenes) with an animated asset.   I chose bright colors which reminded the viewer of beach as well as the energy that comes with embracing a summer vibes.  Notice the condensation on the can, letting us know that these were some truly refreshing drinks.

Systems used:

  • Blender

  • Photoshop

  • Canva

Inspired by…

  • Pairing music with animations

  • Summer vibes


About Me

 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences. 

Let the Music Play On!

I wanted to highlight an animated characters interaction with an electronic product. Deconstructing the headphones was interesting, as I had to capture all the micro-pieces which formed the full product.

Systems used:

  • Photoshop

  • Blender

Inspired by…

  • I wanted it to be lighthearted, focused on product, yet leads the viewer with a smile!


 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences. 

A Cereal With a "Natural High"

This was a commissioned piece, was created to market their cannabis based brand — yet— draw a connection to everyday lifestyle activities. I leveraged the branded color scheme to communicate energy, playfulness and make the product approachable.

Systems used:

  • Blender

Inspired by…

  • Branded colors

  • The connection between colors and emotions


 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences. 

Hit the Runway: Meet the iSharzi

As other animations were bright and colorful, I wanted to lean towards darker tones, which adds a little drama to product animation! 

Adding a fashion runway helped each item to shine on its own. We’re often waiting for the next big phone release to come which is comparable to the fashion’s industry’s seasonal releases! 

Systems used:

  • Blender

Inspired by…

  • Smartphones: Apple and Samsung

  • Clean and classy products with a flair


 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences. 

No Pulp but Lots of Sunshine

This is a fun product animation that I created to show 3D modeled fruits and how ingredients can be used to market brand the product/brand!

Did you catch The Bronx Born Oranges? :-)I created a fun product animation

Systems used:

  • Blender

  • Photoshop

Inspirations

  • Having fun using fruits and everyday items

  • Eye-catching and playful animation


About Me

 
S3D Avatar.png
 

Masharzi MCcann

I am the Creator of S3D Designs, designing augmented and virtual reality experiences.